Easy Paz Startup for Healthy Diets

EghtesadOnline: A startup has launched a new service that aims to assist residents in Tehran maintain a healthy and diverse diet.

News ID: ۷۷۷۰۴۳

17 June 2017

The startup operates both through a website under the address www.easypaz.com and an application which users can download either from the website or local Android market Café Bazaar, local technology website WEBNA reported.

Operating under the name Easy Paz, the business provides users with the chance to learn and cook their own foods.

On the website or via the application users can choose from a wide variety of foods, and then order Easy Paz to send them the ingredients as well as the recipe. The ingredients are sent to customers in the required quantity in small packages, so to prevent wastage and promote a greener attitude towards natural resources. Customers placing their orders before 10 A.M can receive their package the same day, according to Financial Tribune.

Furthermore, Easy Paz has a board of nutritionists who offer foods based on the customer’s health status, taste and diet.

Currently, the service is only available in Tehran. According to the website the business plans to expand its services to other cities in the near future.

Role of Business Accelerators

In recent years, technology penetration has grown exponentially in Iran. Several services like third and fourth generation mobile Internet services have been launched and the numbers using online services for their day to day needs has grown significantly.

In order to cater to the needs of the growing market, several business accelerators have been launched both by private sector and the government.

Easy Paz is backed by one of the largest startup accelerators in Iran, Avatech, which provides entrepreneurs with mentorship, entrepreneurial training, seed funding and workspaces.

Seed funding, sometimes known as seed money or seed capital, is a form of securities offering in which an investor invests in exchange for an equity stake in a company.

Businesses that take part in Avatech’s acceleration program after presenting their business plan and approval from the Avatech panel of referees, initially receive 250 million rials ($6,670). In addition to this amount, the new teams can also apply for a loan of up to 1 billion rials ($25,000). Instead of repaying the loan in cash, the accelerator may own larger shares of the companies’ equity.