Pixel

EghtesadOnline: About six months ago, people working on hardware and the voice-activated Google Assistant for the Pixel phone started sitting next to each other at the company's Mountain View, California headquarters, hammering out minute details of its first phone.

EghtesadOnline: Google's new " Pixel " smartphone is off to a fast marketing start with $3.2 million in television ads in two days since it announced the upcoming launch, and ad executives expect Google to spend hundreds of millions more to keep up with rivals Samsung Electronics and Apple Inc.

EghtesadOnline: Alphabet Inc's Google on Tuesday announced a new " Pixel " smartphone and a suite of new consumer electronics products for the home, planting itself firmly in the hardware business and challenging Apple Inc's iPhone at the high end of the $400 billion global smartphone market.

EghtesadOnline: Google is embarking on a wholesale revamp of its mobile phone strategy, debuting a pair of slick and powerful handsets that for the first time will go head-to-head with Apple Inc.’s iconic iPhone.