tag YouTube

YouTube Hate Videos Haunt Advertisers on Google

EghtesadOnline: Major advertisers across Europe and Asia are still appearing alongside extremist YouTube videos days after technology giant Google said it was taking steps to protect its clients from inadvertently supporting hate.
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Publish Date:25/March/2017 | 05:29

With 40 New Original Shows, YouTube Targets TV’s Breadbasket

EghtesadOnline: YouTube plans to produce a half-dozen original series that will be available for free on the world’s most popular video website, a big expansion of the Google-owned company’s programming and efforts to attract advertisers.
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Publish Date:06/May/2017 | 04:19

Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

EghtesadOnline: Google’s pain may be Rupert Murdoch’s gain. Murdoch’s News Corp. is introducing a new service to ensure online ads don’t appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul’s long battle with the world’s biggest search engine.
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Publish Date:03/May/2017 | 04:02

Amazon's Twitch Wants More Game-Streamers to Make Money on Site

EghtesadOnline: Amazon.com Inc.’s video streaming site Twitch Interactive is making it easier for aspiring stars to make money, seeking to woo participants soon after Google’s YouTube made it harder for users to generate revenue in the wake of an advertising boycott.
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Publish Date:22/April/2017 | 05:35
Business Chief Schindler says Google has flagged five times as many videos as too offensive for ads in recent weeks.

Google Updates Ads Policies Again, Ramps Up AI to Curtail YouTube Crisis

EghtesadOnline: Two weeks after companies began yanking ads from YouTube because they were popping up next to hateful videos, Google is trying yet again to halt the crisis.
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Publish Date:04/April/2017 | 04:39
If anyone can train software to parse entire videos, Google can. But it still has work to do.

Google’s AI Hasn’t Passed Its Biggest Test Yet: Hunting Hate

EghtesadOnline: An advertiser boycott of YouTube is testing a critical and much-hyped part of Google's future: its prowess in artificial intelligence. Some experts in the field say the technology isn't up to scratch yet, but that if any company can solve the problem at hand, it's the online search giant.
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Publish Date:02/April/2017 | 05:26

YouTube 's Better-Than-TV Pitch Undermined by Offensive Video

EghtesadOnline: Four years ago, Robert Kyncl, YouTube ’s business lead, confessed a mistake. "I thought that YouTube was like TV. But it isn’t," he said at Google’s annual advertising show. " YouTube talks back. It’s interactive. And YouTube is everywhere."
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Publish Date:25/March/2017 | 05:28

YouTube 's bid to grab TV dollars imperiled by advertiser revolt

EghtesadOnline: The decision by a handful of high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday.
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Publish Date:24/March/2017 | 11:40

Google apologizes to ad clients for YouTube content fiasco

EghtesadOnline: Google apologized on Monday for allowing ads to appear alongside offensive videos on YouTube as more high-profile firms such as Marks & Spencer and HSBC pulled advertising for British markets from Google sites.
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Publish Date:20/March/2017 | 21:49
Broadcasters target viewers on the go amid stalling ad sales.

YouTube Meets Boob Tube as Europe’s Networks Chase the Young

EghtesadOnline: Since its founding in 1983, French pay-TV provider Canal Plus Group has become one of Europe’s top backers of films and television series, co-producing blockbusters such as Bridget Jones’s Diary and hourlong shows like The Young Pope. Lately, Canal Plus has started emphasizing an entirely new format: serialized comedies and dramas delivered in 5- to 10-minute segments.
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Publish Date:18/February/2017 | 04:51