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Reebok Mocks Trump in Twitter Post Over Brigitte Macron Remarks

EghtesadOnline: Adidas AG’s Reebok International took to Twitter to mock U.S. President Donald Trump for comments to France’s first lady that some saw as sexist, in a rare example of a consumer brand dipping its toes into politics and diplomacy.
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Publish Date:17/July/2017 | 14:31

Nike orders miss estimates as competition heats up

EghtesadOnline: Nike Inc's future orders missed analysts' estimates for the third time in a row, as the world's largest footwear maker struggles with increasing competition from Under Armour Inc and a resurgent Adidas in North America.
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Publish Date:28/September/2016 | 05:35

Adidas takes the sweat out of sweater shopping with in-store machine

EghtesadOnline: Adidas has been testing a store where shoppers can design a sweater, have a body scan to determine fit and get it knitted by a state-of-the-art machine within hours, as the German company looks at ways to respond more quickly to customer demands.
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Publish Date:20/March/2017 | 22:14