Waterloo

EghtesadOnline: Two years ago, speaking at a conference table at his offices in Austin, Texas, Whole Foods Market Inc. founder and then co-Chief Executive Officer John Mackey predicted imminent doom for rival Amazon.com Inc. in the fiercely competitive grocery business. "Amazon Fresh is their Waterloo ," said Mackey, known paradoxically both for his earthy passion for organic foods and his imperious business swagger. "What’s the one thing people want? Convenience. You can’t do that with distribution centers and trucks."