EghtesadOnline: At a time when very many are engrossed in smartphones and tablets, three Iranian online bookstores Taaghche (windowsill in Persian), Fidibo and Ketab-Rah (road book in Persian) are trying to increase book readership.

EghtesadOnline: In October more than 25,500 Tehran metro commuters used services offered by the local startup Fidibo to read e-books.

EghtesadOnline: You can now download and read ebooks for free when taking a ride on the Tehran subway. Startup and major ebook publisher Fidibo has launched a new service, providing commuters with free but limited access to an extended collection of ebooks.