tag TV networks

Fed-Up Advertisers Stop Paying More for Smaller TV Audiences

EghtesadOnline: In the coming weeks, TV networks will host glitzy events in New York to convince advertisers to spend more money on the latest dramas and reality shows. Many ad buyers, however, say they’re tired of paying ever-higher prices to reach ever-fewer viewers.
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Publish Date:06/May/2017 | 04:16

More TV networks follow Netflix to binge-watching model

EghtesadOnline: Traditional TV networks are following Netflix Inc's lead by releasing all new episodes of a series at the same time, a step to win over binge viewers who do not want to wait a week for the next installment.
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Publish Date:20/January/2017 | 15:45